Every year 8 million tonnes of plastics end up in the oceans? That in 2020, 1 in 2 shoes produced worldwide was a sneaker. 15 million pairs. This makes it a basic of our wardrobes but also one of the most polluting products in the fashion industry.

By working with several artists for collaborations, we questioned ourselves about fashion over production and a zero waist target. We beleive it is time to take care of our biodiversity. Why produce new materials since everything is already there? We have imagined and developped VIVACE, the urban, vegan and recycled sneaker with super powers!

Photo credit : @Kpointrine / video : Chloé Robineau.